kitchn is the first online ordering platform built to the standard of modern e-commerce — premium storefront design, built-in marketing tools, a dedicated catering module, and menu experiences that actually make your food look as good as it tastes
Most restaurant online ordering tools do one thing adequately: they take an order and send it to your kitchen. That's where the ambition ends. The customer-facing experience is generic. The menu presentation is an afterthought. There's no way to reach your past customers, no path for catering inquiries, and no data you can actually act on. You're generating revenue for the platform — and the platform is giving you the minimum viable product in return.
kitchn was built from a different premise entirely. Six capabilities — combined in one platform for the first time — turn your online ordering channel into your most powerful revenue driver.
Multi-photo and video per menu item. Show every angle, the texture, the presentation — the way premium brands do it. Your food deserves better than one blurry thumbnail.
Modeled after the custom ordering platforms built by Sweetgreen, Cava, and Chipotle — clean, fast, and built to maximize order value on every visit.
Every order builds your database. Re-engage customers, run targeted offers, and drive repeat business — without a separate platform or a third-party taking your data.
The only online ordering platform with a fully integrated catering workflow. Deposits, headcount, event orders — all in one place, no separate software needed.
Advanced Analytics See what's selling, when, and to whom. Make menu, pricing, and marketing decisions based on evidence — not guesswork.
Professional menu photography, a full website rebuild with local SEO, and in-store print collateral — all available as part of your kitchn subscription
We live in an era where a single well-shot plate can earn thousands of shares and bring in new customers overnight. The visual culture around food has never been more powerful — people choose restaurants based on what they see on their phone, and they expect that same quality when they go to order. Then they open your online ordering page and it looks like it was built in 2014.
kitchn closes that gap. Every menu item supports multiple photos and video — not one static image, but a full visual story. Show the pour, the cross-section, the steam off the plate. Give customers the same pull that makes them stop scrolling and actually place an order.
The storefront itself is designed with the same intention: modeled after the custom ordering experiences that brands like Sweetgreen, Cava, and Chipotle paid significant development budgets to build for themselves — clean, mobile-first, and built to convert.
When a customer orders through DoorDash, UberEats, or Grubhub, that customer belongs to the platform — not to you. Their name, their email, their order history — the platform keeps all of it. You fulfilled the order, paid the commission, and walked away with no ability to reach that customer again unless they come back through the same platform and you pay again.
This is an economics problem that compounds over time. Customer acquisition is expensive. The only way to justify that cost is through repeat orders — through lifetime value. But if you can't identify who your customers are, you can't market to them, reward them, or bring them back. kitchn fixes this at the foundation. Every order builds your customer database — one you own and control. And the built-in marketing tools let you act on it immediately: re-engage customers who haven't ordered in 30 days, reward frequent buyers automatically, target new menu items to the customers most likely to order them.
DoorDash, UberEats, and Grubhub charge commissions as high as 30% per order — and in exchange, they keep your customer data. kitchn charges a flat subscription and gives you every customer relationship you earn.
Catering is one of the highest-margin revenue streams available to a restaurant. It's also one of the most painful to manage — most operators handle catering inquiries through a contact form, a separate email chain, or a phone call that may or may not get returned.
kitchn's catering module brings the entire workflow into your ordering platform. Customers browse your catering menu, submit a request with headcount and event details, pay a deposit online, and receive confirmation — all without a single phone call. Your team gets the full event brief, the order details, and the deposit in one place. No separate catering software. No lost inquiry emails. No missed revenue from a customer who couldn't figure out how to order for their company lunch.
Catering is typically 20–30% higher margin than dine-in. kitchn is the first ordering platform that treats it like the revenue opportunity it actually is.
kitchn's analytics dashboard gives you a real-time view of your online ordering operation — not just total sales, but the data that actually drives decisions. See which items convert and which ones get skipped. Track your busiest ordering windows to better schedule prep. Understand which customers order once and disappear versus which ones order every week. Monitor average ticket size over time and see what moves it.
Most restaurant operators make menu decisions based on feel. kitchn gives you the data to make them based on evidence — and the marketing tools to act on what you find immediately.
Total orders placed through your kitchn storefront this month.
Average order value tracked over time to measure upsell performance.
Percentage of orders from customers who have ordered before.
Your best-converting menu items by order volume and revenue.
Requests submitted, deposits collected, and events confirmed.
Open rates, click-throughs, and resulting orders from your marketing
An online ordering platform is only as valuable as the traffic it receives. kitchn's premium tier doesn't just upgrade your ordering experience — it builds the entire funnel around it.
Professional menu photography gives your storefront the visual foundation it needs to convert. A full website rebuild — SEO-optimized for the local, high-intent searches happening in your neighborhood right now — turns your site from a digital brochure into the front door of your ordering funnel. And professionally designed in-store print collateral (table cards, bag inserts, window signage, receipt messaging) directs your existing dine-in and phone customers to your online ordering page. Restaurants that actively promote their direct ordering channel reduce phone and counter order volume by 50% or more, freeing up staff and shifting customers to a more efficient, higher-margin fulfillment path.
The premium tier turns kitchn from an online ordering tool into a complete customer acquisition and retention system. Every touchpoint — your website, your storefront, your marketing, your in-store experience — working toward one goal: more direct orders from customers who come back.
kitchn is built as a native Clover integration. If your restaurant is already running on Clover through Hip Digital, getting started is straightforward — your menu, items, and modifiers all pull from the same system your kitchen already uses. Orders placed through kitchn flow directly into your Clover ecosystem.
No double-entry, no second screen, no reconciliation headache. And because kitchn is offered through Hip Digital, you have one team, one phone number, and one relationship supporting both your payment processing and your online ordering.
Menu sync, order routing, and reporting all work within the system your team already knows.
Payment processing and online ordering questions handled by the same team.
Restaurants
kitchn is offered exclusively to Hip Digital restaurant merchants. Existing clients onboard faster
An online ordering experience that makes your restaurant look as good online as it does in person — without a custom development budget.
Consistent brand experience across every location, centralized analytics across all of them, one platform to manage it.
A conversion-optimized flow built for the speed your customers expect and the order volume your kitchen needs
The only online ordering platform with a proper catering workflow built in. If catering is part of your revenue, this was built for you
Marketing tools, customer data, and repeat-order incentives that turn your online channel into an actual revenue engine
Done paying commissions to platforms that keep your customer data. kitchn gives you a direct ordering channel that belongs entirely to you.
kitchn is available to Hip Digital restaurant merchants. Get in touch to learn about setup, pricing, and how to get your storefront live.
kitchn is offered to Hip Digital restaurant merchants only.
Works directly with your existing Clover setup — no new hardware required.
Full visual overhaul available for premium tier subscribers.